Every successful business uses multiple ways of creating new contacts and business opportunities.

for example: Advertising(TV, Advertisements, Youtube, External sites, Even Andriod/Apple devices that use applications even games) All avenues can be explored but it only takes the choice of the right one to make your business a success.

The more people that hear about your services the higher the success rate which equals more profit for your self made/Owned company can produce.

Its a one way decision either way you think about it.

Win or Wining.